The Mediating Effect of Brand Trust on The Influence of Communication, Price, and Product Quality on Consumer Purchase Behaviour in a Less-Developed Country. Malaysian Management Journal, [S. l.], v. 20, p. 87–97, 2016. Disponível em: https://educationmalaysia.co.uk/index.php/mmj/article/view/9043. Acesso em: 30 nov. 2025.